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It gives you an upfront threat and helps start or progress your zombie army, something blue cares about when paired with black, red, (the two Amass colors) and green (the other Proliferate color)

For context, the previous anniversary product EB-01 Memorial Collection (released June 2023) maintained similar $45-55 launch pricing and appreciated modestly to current $60-75 over 19 monthsrepresenting approximately 25-40% total appreciation

But thats just the surface

It enters play early, can attack on the same turn you play him as he gains Rush when you discard a card from your hand, and also returns to your hand when it is knocked out